Overview: Audiences Solution
The Audiences solution is a comprehensive framework that empowers businesses to create, manage, and activate dynamic customer segments with precision and agility. By combining behavioral, demographic, and transactional data, this module enables the delivery of personalized experiences and measurable outcomes.
To learn more about the end-to-end workflow, please visit the specific documentation for each core component:
Data Layer: The foundation that ingests and structures raw input data from external sources.
Attributes: Individual traits or behaviors (e.g., "purchased in the last 30 days") derived from your data.
Audiences: Dynamic groups of users created by combining multiple attributes with logical operators.
Audience Sync: The activation layer that pushes segments to external platforms like Google Ads, Facebook, or CRM systems.
Datasets: Foundational components for managing and analyzing visitor behavior and audience segmentation within a data layer
Operations: A comprehensive view of all job activities within the selected data layer, enalbing users to create and schedule jobs for attributes, audiences, and sync apps
Rule Type: Audience Segments
In Step 2: Specify Personalization & Delivery of the campaign workflow, you can utilize the Audience Segments rule type to refine your targeting logic.
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Audience Segments: This rule allows you to include or exclude users based on their membership in pre-existing lists.
Source Logic: These pre-existing lists are defined and generated using the platform's Audiences Solution.
Usage: You can select a single segment from your library per component card to build your campaign logic.
Advantage: By leveraging the Audiences Solution, you can create highly complex, multi-attribute segments that are then easily imported as a single rule into your campaign.
For a detailed guide on how to build, refine, and store these source segments, please refer to the Audiences - An Overview documentation.