Martech Integrations

One of several reasons Syntasa is able to greatly speed up the building of data pipelines is the number and variety of integrations available from the platform. The variety of integrations include big data, martech, and adtech, each group having numerous examples that are being added to on a regular basis.

This article provides a quick overview of the various martech integrations available:

Adobe Analytics

Syntasa helps you integrate your website, app, and device activity from Adobe Analytics with our pre-built adaptor in several ways.

Clickstream - Quickly and easily bring your clickstream data from Adobe Analytics into your first-party data platform. This data is the most complex and most difficult to deal with – not only is there a high volume, but there are thousands of semi-structured data elements, and different levels of abstraction, i.e. sessions, views, products, and events.

The integration connects to your Adobe Analytics account via API and automatically enriches the raw clickstream data from Adobe Data Feeds with your custom Report Suite configurations. Once deployed, it monitors for data accuracy, allows for configuration changes, adds Adobe and enterprise lookup data, creates a product string view, and enables additional custom data transformations.

It recognizes relationships between sessions, views, products, and events; our ID Graph capability provides cross-device and cookie stitching giving you a customer, not the device, view of the data within a common schema.

Reporting - Programmatically run a report with any available Adobe Analytics metrics and dimensions and the adapter will pull in the resulting report at the aggregate level for use in your first-party data platform.

Classification - Automatically retrieve Classification data (SAINT files) used in Adobe reporting for use in your first-party data platform.

Adobe Audience Manager

Syntasa helps you integrate your audience activity data from Adobe Audience Manager (AAM) with our pre-built adaptor in a few ways.

Inbound - Automatically import audience data from AAM on an ongoing basis by reading Customer Data Feed (CDF) logs that contain information about the segments and traits for which visitors qualify.

Outbound - Define traits using your first-party behavioral data, either algorithmically or manually with business rules, and automatically send them to AAM for activation in DSPs on an ongoing basis.

Adobe Campaign

Syntasa helps you integrate your email activity data from Campaign using our pre-built adaptor in several ways.

Activity - Ingests subscriber-level activity records, i.e. sends, opens, clicks, from the Campaign platform, and adds them to your first-party behavioral data platform on an ongoing basis.

Reporting - Programmatically run a report with any available Campaign metrics and dimensions and the adapter will pull in the resulting report at the aggregate level for use in your first-party data platform.

Audience - Automatically send audience segments, created either algorithmically or manually with business rules, to Campaign for use in targeted email marketing campaigns.

Adobe Core Services

Syntasa helps integrate your data with the Adobe People core service through our file upload API process making it available to use with Experience Cloud tools. Using our automated processes, customers are able to consistently deliver model-derived customer attributes to the Adobe Experience Cloud providing the ability to run better on-site testing using Target and enhance reporting capabilities in Analytics.

Adobe Target

Syntasa helps you activate your personalization campaigns with Adobe Target using our pre-built adaptor in a few ways.

Decisions - Update the recommended products, content, and offers in the Adobe Target customer profile using the Bulk Profile Update API.

Audience - Automatically send audience segments, created either algorithmically or manually with business rules, to Adobe Audience Manager for Adobe Target to use in personalization campaigns.

Note - It is also possible to use Syntasa to integrate with Adobe Target using the Adobe Core Services adapter.

Eloqua

Syntasa helps you integrate your email activity data from Eloqua using our pre-built adaptor in several ways.

Activity - Ingests subscriber-level activity records, i.e. sends, opens, clicks, from the Eloqua platform, and adds them to your first-party behavioral data platform on an ongoing basis.

Reporting - Programmatically run a report with any available Eloqua metrics and dimensions and the adapter will pull in the resulting report at the aggregate level for use in your first-party data platform.

Audience - Automatically send audience segments (created either algorithmically or manually with business rules) to Eloqua for use in targeted email marketing campaigns.

Google Analytics 360

Syntasa helps you integrate your website, app, and device activity from Google Analytics 360 with our pre-built adaptor in several ways.

Clickstream - Retrieve Google Analytics data stored in BigQuery and onboard it into your first-party data platform. Once onboarded, transform the data to highlight sessions, user, and product-level information.

Data Import - Upload any offline data, e.g. store purchases, refunds, data, user data, campaign data, geography data, content data, product data, cost data, or custom data into GA via GA management API.

Reporting - Programmatically run a report with any available Google Analytics metrics and dimensions and the adapter will pull in the resulting report at the aggregate level for use in your first-party data platform.

Audiences - Automatically send audience segments, created either algorithmically or manually with business rules, Google Analytics properties for use in targeted advertising campaigns.

Measurement - Upload offline data from your first-party data platform into Google Analytics properties via Measurement Protocol (GAMP) to tie it with online behavior.

Marketo

Syntasa helps you integrate your email activity data from Marketo using our pre-built adaptor in several ways.

Activity - Ingests subscriber-level activity records, i.e. sends, opens, clicks, from the Marketo platform, and adds them to your first-party behavioral data platform on an ongoing basis.

Reporting - Programmatically run a report with any available Marketo metrics and dimensions and the adapter will pull in the resulting report at the aggregate level for use in your first-party data platform.

Audience - Automatically send audience segments, created either algorithmically or manually with business rules, to Marketo for use in targeted email marketing campaigns.

Matomo

Syntasa helps you integrate your website, app, and device activity from Matomo with our pre-built adaptor in several ways.

Behavior - Retrieve Matomo data stored in your Matomo database and onboard it into your first-party data platform. Once onboarded, transform the data to highlight sessions, user, and product-level information.

Reporting - Programmatically run a report with any available Matomo metrics and dimensions and the adapter will pull in the resulting report at the aggregate level for use in your first-party data platform.

Optimizely

Syntasa helps you activate your personalization campaigns with Optimizely using our pre-built adaptor to automatically send lookalike, custom, and dynamic audience segments, created either algorithmically or manually with business rules, to Optimizely for use in personalization campaigns on an ongoing basis.

Pega

Syntasa helps you integrate your first-party behavioral and customer data with Pega using our pre-built adaptors by building automated data pipelines to keep your data always up-to-date and enabling Pega to query your data with a real-time API.

Responsys

Syntasa helps you integrate your email activity data from Responsys using our pre-built adaptor in several ways.

Activity - Ingests subscriber-level activity records, i.e. sends, opens, clicks, from the Responsys platform, and adds them to your first-party behavioral data platform on an ongoing basis.

Reporting - Programmatically run a report with any available Responsys metrics and dimensions and the adapter will pull in the resulting report at the aggregate level for use in your first-party data platform.

Audience - Automatically send audience segments, created either algorithmically or manually with business rules, to Responsys for use in targeted email marketing campaigns.

Salesforce

Syntasa helps you integrate your customer data from Salesforce using our pre-built adaptor in a few ways.

Activity - Ingest customer-level data from Salesforce and add it to your first-party data platform.

Audience - Automatically send audience segments, created either algorithmically or manually with business rules, to Salesforce via real-time API for use in targeted advertising or email marketing campaigns.

SmarterClick

Syntasa helps you activate dynamic offers with SmarterClick using our pre-built adaptor by providing individualized, personalized offers via real-time API for SmarterClick to display on websites and apps.