Adtech Integrations

One of several reasons Syntasa is able to greatly speed up the building of data pipelines is the number and variety of integrations available from the platform. The variety of integrations include big data, martech, and adtech, each group having numerous examples that are being added to on a regular basis.

This article provides a quick overview of the various adtech integrations available:

DoubleClick Manager

Syntasa helps you integrate your DoubleClick Manager data using our pre-built adaptor in a few ways.

Reporting - Programmatically run a report to retrieve ad metrics, e.g. impressions, clicks, page views, conversions, from DCM on an ongoing basis.

Audiences - Automatically send lookalike, custom, and dynamic audience segments, created either algorithmically or manually with business rules, to DCM for use in targeted advertising campaigns on an ongoing basis.

Facebook Ads

Syntasa helps you integrate your Facebook Advertising data using our pre-built adaptor in a few ways.

Reporting - Programmatically run a report to retrieve the page and ad metrics, e.g. impressions, clicks, page views, conversions, from Facebook on an ongoing basis.

Audiences - Automatically send lookalike, custom, and dynamic audience segments, created either algorithmically or manually with business rules, to Facebook for use in targeted advertising campaigns on an ongoing basis.

Google Ad Center

Syntasa helps you integrate your Google Ad Center data using our pre-built adaptor in a few ways.

Reporting - Programmatically run a report to retrieve the page and ad metrics, e.g. impressions, clicks, page views, conversions, from Google Ad Center on an ongoing basis.

Audiences - Automatically send lookalike, custom, and dynamic audience segments, created either algorithmically or manually with business rules, to Google Ad Center for use in targeted advertising campaigns on an ongoing basis.

Google Audience Center 360

Syntasa helps you integrate your audience data with Google Audience Center 360 with our pre-built adaptor by automatically sending audience segments, created either algorithmically or manually with business rules, to Google Audience Center 360 on an ongoing basis.

Google Display & Video 360

Syntasa helps you integrate your audience data with Google Display & Video 360 with our pre-built adaptor by automatically sending audience segments, created either algorithmically or manually with business rules, to Google Display & Video 360 on an ongoing basis.

LinkedIn Ads

Syntasa helps you integrate your LinkedIn data with your first-party data platform with our pre-built adaptor by automatically retrieving activity metrics on LinkedIn Pages on an ongoing basis.

Nielsen

Syntasa helps you integrate your audience data with Nielsen with our pre-built adaptor by automatically sending audience segments, created either algorithmically or manually with business rules, to Neilsen on an ongoing basis.

Twitter Ads

Syntasa helps you integrate your Twitter Advertising data using our pre-built adaptor by programmatically retrieving ad, tweet, and account-level metrics, e.g. impressions, clicks, page views, conversions, from Twitter on an ongoing basis.

Yahoo Advertising

Syntasa helps you integrate your audience data with Yahoo Advertising with our pre-built adaptor by automatically sending audience segments, created either algorithmically or manually with business rules, to Yahoo Advertising on an ongoing basis.