Syntasa Introduction

SYNTASA

Insights, Decisions and Actions with Agentic AI

What is Syntasa?

Syntasa is a Data + AI Platform and Composable Customer Data Platform (CDP) built for brands and governments that need more than traditional analytics — they need autonomous intelligence that plans, decides, and acts.

At its core, Syntasa applies AI models and autonomous agents to analyze complex signals, predict outcomes, and turn data into real-time decisions and actions across customer and operational use cases. Whether you are a global retailer, a streaming service, or a national security agency, Syntasa provides the infrastructure, intelligence, and automation to extract full value from your data.

Syntasa's Mission

Unleashing the full potential of your data — without limits. Syntasa empowers organizations to move from raw data to autonomous insight and mission-critical action, at enterprise scale.

Two Core Pillars of the Syntasa Platform

Data + AI Platform - Mission-Ready AI

Syntasa's Data + AI Platform delivers Autonomous Intelligence built for the most demanding environments on earth: classified networks, regulated industries, and mission-critical government and national security deployments.

Key characteristics:

  • Zero external dependencies — operates fully air-gapped where required
  • Full architectural control — no vendor lock-in
  • Purpose-built for secure, classified, and mission-critical environments
  • Trusted by government agencies and regulated enterprises globally

Composable CDP  —  Marketing & Commerce AI

The Syntasa Composable CDP is a modular, warehouse-native customer data platform that powers AI-driven marketing decisions. Unlike rigid legacy CDPs, Syntasa's composable architecture lets organizations assemble only the modules they need, on their own data infrastructure.

Key characteristics:

  • Warehouse-native — data stays in your environment
  • AI-first — every module is enriched with predictive and generative AI
  • Modular and extensible — compose the stack that fits your business
  • Real-time activation — move from insight to action instantly

Platform Modules & Capabilities

Syntasa's Composable CDP is organized into purpose-built modules that can be deployed independently or together as a unified platform.

Composable CDP Modules
AI
Embedded AI capabilities across every module — predictive models, generative AI, and large language model integrations. 		AI Models
Warehouse-native AI models purpose-built for growth and customer retention. Train, deploy, and serve models on your own data. 		AI Agents
Autonomous agents that plan, orchestrate, and execute tasks across your marketing and data ecosystem without human intervention.
Audiences
Build high-precision behavioral audiences in minutes using AI-powered intelligence — no SQL required. 		Data Ready
Data preparation and enrichment pipelines that ensure your data is clean, connected, and ready for AI activation. 		Core
The foundational platform layer: data ingestion, identity resolution, governance, and infrastructure that underpins all modules.
Customer 360
Warehouse-native golden customer record that you own — a unified view of every customer across all touchpoints. 		In-Session Marketing
Real-time personalization engine that turns live intent signals into immediate marketing actions during an active session. 		Cross Channel Activation
AI-driven activation and attribution across paid, owned, and earned channels — measure what works and act on it.

Agentic Marketing Platform

The Syntasa Agentic Marketing Platform is Syntasa's flagship solution for modern marketing teams — a Super Agent-led system that thinks, decides, and acts on your behalf across your entire marketing ecosystem.

What does 'Agentic' mean?

Agentic AI goes beyond recommendations. Syntasa's agents autonomously plan campaign strategies, orchestrate workflows across tools and channels, and execute marketing actions — freeing your team to focus on strategy rather than execution.

What the Agentic Marketing Platform Delivers

  • Autonomous campaign planning — agents analyze your data and propose, refine, and execute campaign strategies
  • Cross-channel orchestration — coordinate actions across paid media, CRM, email, and web in a single system
  • Real-time adaptation — agents monitor performance and adjust tactics without waiting for human intervention
  • Natural language interface — interact with your data and agents through conversational AI

Industry Solutions

Syntasa serves both commercial enterprises and public sector organizations, with purpose-built solutions for each vertical.

Commercial — Retail & E-Commerce
Customer 360
Unified customer profiles built on your warehouse — own your data, own your intelligence. 		AI Models
Predictive models for churn, propensity, lifetime value, and product affinity. 		In-Session Marketing
Act on live customer intent signals to drive conversion during the session.
Cross Channel Activation
Connect and attribute performance across every channel. 		Agentic Marketing
Autonomous marketing workflows that plan and execute campaigns end-to-end. 		Audience Builder
Build precise behavioral segments for targeting and personalization.

 

Public Sector — Government & National Security
Sentiment Analytics
Analyze public opinion and stakeholder sentiment at scale from diverse data sources. 		Substance Abuse & Opioids
Data-driven tools to map, monitor, and respond to public health crises. 		GenAI Provider Locator
Natural language search to help citizens find treatment and service providers instantly.
National Security
Mission-critical AI for classified networks — zero external dependencies, full data sovereignty. 		Donor AI
AI-powered fundraising intelligence for higher education institutions. 		Federal Rule Review
Analyze thousands of public comments on proposed regulations using large language models.

Trusted by Leading Brands & Governments

Syntasa has a proven track record delivering data and AI outcomes for some of the world's most demanding organizations.

Commercial Customers

  • Currys (formerly Dixons Carphone) — AI-driven customer intelligence at scale across one of Europe's largest electronics retailers
  • Lenovo — global AI and data activation across multiple markets and product lines
  • NOW TV — AI-led churn prediction and reduction for a leading streaming service
  • Sky — advanced audience intelligence and customer analytics

Public Sector Customers

  • California Office of Digital Innovation (ODI) — data modernization and AI for state government services
  • Oklahoma DMHSAS — data-driven behavioral health and substance abuse response
  • UK Cabinet Office — government data and analytics at the heart of UK public administration

Case Study Highlight: AI-Led Churn Reduction

A major streaming service partnered with Syntasa to enhance customer insights and reduce churn using AI. By applying Syntasa's warehouse-native AI models to behavioral and subscription data, the client identified at-risk subscribers earlier and intervened with precision — reducing churn at a fraction of the cost of traditional approaches.

Our Partners

Syntasa's platform is built on — and extends — the world's leading cloud and data infrastructure providers. This means your Syntasa deployment is enterprise-grade from day one.

Syntasa holds a Premier Google Cloud Partner status, and the platform is optimized to run on Google Cloud's infrastructure, including Vertex AI and BigQuery. Syntasa also integrates with a broad ecosystem of data, activation, and marketing technology partners.

  • Google Cloud    Premier Partner (Vertex AI, BigQuery, Gemini)
  • Snowflake  -  Warehous-e-native integrations for data and AI workloads
  • Additional technology and channel partners across the data ecosystem

Why Syntasa?

Organizations choose Syntasa when they need more than a dashboard or a point solution. They choose Syntasa when they are ready to activate their data with autonomous AI.

Composable Architecture
Deploy only what you need. Syntasa modules plug into your existing stack — no rip-and-replace required.		 Warehouse-Native
Your data stays in your cloud warehouse. No proprietary data storage, no copying data to a vendor silo.		 Agentic by Design
Syntasa is built from the ground up for autonomous AI — agents that act, not just advise.
Enterprise Security
Supports air-gapped deployments, classified networks, and the most demanding regulatory and compliance environments.		 Proven at Scale
Deployed by global retailers, streaming services, government agencies, and national security organizations.		 Google Partnership
Premier Google Cloud Partner with deep integrations into Vertex AI, Gemini, and BigQuery for best-in-class AI infrastructure.

Getting Started with Syntasa

For New Users

If you are new to Syntasa, the best place to start is by exploring the platform modules most relevant to your use case:

  • Marketing teams → Start with the Agentic Marketing Platform or Audience Builder
  • Data teams → Explore Data Ready and AI Models
  • Government / public sector → Review National Security or Sentiment Analytics solutions
  • Executives → Book a Demo to see Syntasa in action for your industry

Resources

Ready to Get Started?

Visit Syntasa to explore the platform, browse customer case studies, or book a personalized demo. Syntasa experts are available to walk you through the platform and help you identify the right solution for your organization's data and AI goals.