This document covers the navigation items under the Customers menu - Customer 360 views, Identity resolution Apps, and profile attribute management, giving you total visibility into your customers.
ID Resolution
Identity Graph: This feature demonstrates the CCDP's data-stitching capabilities by listing all linked identifiers for a single user (e.g., matching their Email, Mobile ID, Device ID, and Loyalty ID into one profile).
For technical implementation details, please refer to our ID Graph Documentation
- ID Graph
- ID Stores
- Unified Adapter
Customer 360 [Dashboard]
The C360 dashboard provides a unified, highly detailed profile view of individual customers, focusing on their lifetime value, historical trends, and brand interactions.
Dynamic Filtering: Use the left-hand navigation pane to filter the dashboard by specific User IDs, Session IDs, or Logged-In status to pull up exact customer records.
Profile Header & Key KPIs: Instantly identify the user with their Name, Customer ID, and Loyalty Status (e.g., Gold Member). Below this, gauge their value at a glance with core KPIs: Net Promoter Score (NPS) gauge, Total Purchase Amount, Tenure, Total Purchases, Last Purchase Amount, and Largest Order Value.
Customer Details & Segments: Review critical demographic and contact information (Customer Since, Last Login, Primary Email, Physical Address). Alongside this, see a comprehensive list of all active Audience Segments the user currently qualifies for, including the segment description and expiration date.
Historical Trends: A timeline line chart visually tracks the customer's purchase amounts or engagement over time (e.g., year-over-year spend), helping you spot long-term loyalty or churn risks.
Affinities & Spend Categories: Visual donut charts break down the customer's specific Product Brand Interests (e.g., Apple vs. Google) and Category Spends (e.g., Laptops, Headphones, Monitors), telling you exactly what content to personalize for them.
Revenue Attribution: Understand how they buy with breakdown charts detailing Revenue Attribution by Channel (e.g., Online via Website vs. Offline via In-Store or Call Center) and Revenue Attribution by Transactions (Total Product Price vs. Taxes).
Customer Insights [Dashboards]
Single Profile View: Allows you to drill down into an individual's journey timeline, consent status (Email, SMS, Cookies opt-ins), and linked identifiers to ensure compliance and context.
Aggregate View: Zooms out to offer database-wide health metrics, highlighting your total addressable market, revenue distribution, and overall channel reachability.
NOTE: The dashboards detailed represent our out-of-the-box configurations. Please note that the specific visualizations, metrics, and sections available to you are entirely dependent on the underlying data your organization actively collects and shares with Syntasa.
Profile Attributes
Profile Attributes List View: A centralized, view-only directory that displays all the global data fields and variables (e.g.,
loyalty_tier,last_purchase_date) currently available for real-time activation. It shows where each variable is used and when it was last updated.The underlying data layer powering the list view is the Profile Attributes API. When a user qualifies for a campaign, this API automatically merges their segment eligibility flag and any selected attributes directly into their central C360 profile.